Yami-ichi makes the move of commodifying internet art, of saying how can it be materialized and sold. So we move from immaterial patterns (file types and codebases etc) to a material snapshot that also gains an existence as a physical product. It's a print-on-demand world of algorithmic objects - at the hub of this is the notion of merchandise identity - the immaterial world asks "what is a thing now?" and computers respond that it is a calculation - that yes, we can produce things like we had, but if we lose one print-out it doesn't matter - what matters is the digitally encoded pattern to make more. So we have market ephemera, but ephemera whose basic existence lies in the calculation towards reproduction (the digital file, the program/settings use to create and print, etc). What does brand and cultural space look like in the world of the algorithmic object? It becomes about the rules with which to make a brand - slogan, logo, company name, etc., as opposed ...
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